Trek vs. Hydro74 | Spartacus

Custom signature graphics for champion Swiss cyclist Fabian "Spartacus" Cancellara. When tasked with the honor of presenting Fabian Cancellara with his own signature graphics, without hesitation, I reached out to legendary Illustrator Joshua Smith/Hydro74. We worked closely together to develop the necessary graphic elements that would be used across 3 bike models and apparel. The theme was a staple of Trek's Project One program for years.