Mongoose Rebel X2 for Walmart

The Product Graphic Design direction on the Rebel X2 was to have more going on visually to showcase a higher price point. The challenge was to balance something objectively tasteful at the same time. The grips, tires and seat stand out but are not offensive, with a matching gray color. The blue fade travels through the frame, cranks and fork then reappears on the bars. The seat is finished off with a woven and stitched patch.