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![An honest assessment of the traditional Mongoose logo and Mongoose Race logo compared to best in class competitors.](https://cdn.myportfolio.com/8b3e853d-699e-40b1-ab22-8b3fd5937298/c0dbf5b6-aeff-4267-b9fc-286be7f5427e_rw_3840.jpg?h=880b40bd065fad847d565c63440ea506)
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My first project as a designer for Mongoose was developing a logo to place on product. Requirements for the new logo were to appear modern and convey speed. To help create a fast appearance, I chose to keep the letters compact while being mindful of negative space. Several letters lift in the lower left corner to help push the logo forward. The letters M and G have a tapered wing-like racing element that takes inspiration from the original Mongoose logo and adds extra personality. The general letter style is geometric with rounded, organic details to appear modern and approachable.