Mongoose Race Logo
My first project as a designer for Mongoose was developing a logo to place on product. Requirements for the new logo were to appear modern and convey speed. To help create a fast appearance, I chose to keep the letters compact while being mindful of negative space. Several letters lift in the lower left corner to help push the logo forward. The letters M and G have a tapered wing-like racing element that takes inspiration from the original Mongoose logo and adds extra personality. The general letter style is geometric with rounded, organic details to appear modern and approachable.